"Growth is never by mere chance; it is the result of forces working together"

- James Cash Penny


Our Story

We are Modern Retailing. Founded in 2001, Proactive Dealer Solutions is known for having disrupted the automotive industry as the authority in the Business Development concept. We have built more than 4,000 BDCs across the US and Canada, and we continue to evolve around customer experience (CX) expectations in today’s highly competitive market.

Proactive Dealer Solutions focuses on partnering with dealers to drive their gross profit and service revenue by transforming the dealership’s culture through people, process, and technology. As a single-source solution, our comprehensive, customizable training, coaching, and lead management programs support a range of clients from single-store solutions to national programs in the automotive, RV, marine, and powersports industries. We help dealers & OEMs build customer and brand loyalty through a customer retention strategy focused on delivering an excellent customer experience across the entire organization.

Our Mission

To help dealers maximize their success through people, process and technology

Our Vision

To be the expert and leader in business development for the automotive industry

Our Team

Lawson Owen

Managing Partner

Mike Overy

Managing Partner

Shaun Sullivan


Lisa Owen

Director of Recruitment

Tony Colan

Enterprise Sales Executive

Tiffany Peeler

VP of Sales & Operations

Gigi Liberati

Director of Account Management

Matt Lowery

Director of Training

Justin Hill

Director of Sales